PANews reported on May 7 that according to Business Insider, digital marketing and content delivery service provider Asset Entities (NASDAQ: ASST) announced that it has reached a final merger agreement with Strive Asset Management. After the merger, the company will be renamed Strive, continue to be listed on the Nasdaq, and transform into a listed Bitcoin financial company.

Strive CEO Matt Cole will present the details of the transaction and the company's strategy at the Strategy World conference today. It is reported that Strive Asset Management will adopt a value-added strategy to promote Bitcoin accumulation, including exchanging Bitcoin for the equity of the merged company for the first time, and providing tax-free protection for investors in accordance with Section 351 of the US tax law; it will also acquire cash at a discount through mergers with companies with excess capital; in addition, it will release additional leverage to accumulate Bitcoin, while using internal fixed income and derivatives expertise to innovate hedging risks.