PANews reported on April 29 that according to the Animoca Brands official website, Animoca Brands announced the establishment of its first office in the Middle East in Dubai, UAE, and appointed Web3 veteran Omar Elassar as Managing Director of the Middle East and Head of Global Strategic Partnerships. Omar will be responsible for expanding Animoca's business and partnerships in the Middle East. Animoca Brands aims to leverage the local innovation ecosystem to promote the development of the Web3 industry and strengthen its global strategic layout.