PANews reported on April 16 that according to CoinDesk, after successfully persuading video retailer GameStop to convert part of its cash reserves into Bitcoin, Matt Cole, CEO of Strive Asset Management, wrote a letter urging financial software developer Intuit (INTU) to revoke its so-called "censorship policy" and "anti-Bitcoin bias" to avoid endangering long-term shareholder value.

In an open letter to Intuit on April 14, Cole mentioned a recent incident: Intuit's Mailchimp email marketing platform disabled the account of the Trojan Bitcoin Club, a student organization at the University of Southern California, because the organization mentioned cryptocurrency in an email sent to members. Cole said that such actions put Intuit at reputational and legal risk, especially as public concerns about technology censorship increase and federal regulators including the Federal Trade Commission (FTC) begin investigating platform discrimination based on speech or association. The letter called on Intuit to restore accounts banned for Bitcoin-related content and revise Mailchimp's content policy to eliminate political considerations. The letter also urged Intuit to consider including Bitcoin in the company's treasury reserves to hedge against the disruption brought about by artificial intelligence.