Original link: https://cn.cointelegraph.com/news/beyond-binance-and-okx-how-gateio-carves-its-own-path-to-break-through
Original source: Cointelegraph Chinese
The global cryptocurrency exchange industry presents a multi-level and differentiated competitive landscape. Based on market share, growth rate and strategic positioning, major exchanges can now be divided into three categories: giants, challengers, and conservative lurkers.
Giant
Binance
As the world's most influential crypto exchange, Binance still ranks first in terms of spot, derivatives and user volume. As of 2024, its spot share is as high as 48.2%, which means that its platform Binance Coin (BNB) has a strong user coverage and ecological foundation. However, Binance's annual total market share has dropped from 42.2% to 32.7%, and it has begun to show a marginal slowdown in terms of user growth rate and market share stability.
Challenger
OKEx (OKX)
OKX has performed well in both the spot and derivatives markets. Last year, its spot trading volume reached $606 billion, ranking among the top three. However, in February this year, its operating company Aux Cayes FinTech Co was fined $505 million for violating US anti-money laundering laws and was required to hire an external compliance consultant by 2027.
Bybit
Bybit has risen rapidly in recent years and ranked second with a spot trading share of 11.5% in 2024. Its growth is due to the listing of new tokens, low-fee strategies, and market opportunities after the collapse of FTX. In addition, Bybit has established strategic cooperation with blockchain projects such as Solana, TON, and Sui, promoting the development of the Web3 ecosystem.
Moderate Stalker
Gate.io
Gate.io has earned the trust of its users with its continuous investment in security and transparency. Since 2020, Gate.io has become one of the first exchanges to implement 100% Proof of Reserves.
In addition, Gate.io has also introduced zero-knowledge proof (zk-SNARK) technology to further enhance the privacy and security of reserve proof. The platform's reserves cover 209 digital assets, including mainstream currencies such as Bitcoin (BTC), Ethereum (ETH), and USDT, all of which have achieved a reserve rate of more than 100%.
Cryptocurrency exchange market structure. Source: TokenInsight
Breaking through the trend: the road of self-innovation of mid-tier exchanges
Under the dual pressure of highly involuted market and stricter regulation, mid-tier exchanges were once regarded as "a forgotten link of the times". However, it is in this seemingly unsolvable game that many mid-tier platforms have begun to take the initiative to break out, breaking the fate of "either the top or the eliminated", and no longer blindly imitating the giants. Instead, they have found their own living space and growth path through differentiated positioning, refined operations, expansion of vertical user tracks, and strengthening compliance and technology parallelism.
Taking Gate.io as an example, its key breakthrough strategies and achievements are:
Full compensation mechanism and transparent reserve fund
On April 23, when Gate.io experienced fluctuations during the system upgrade, it activated a full compensation mechanism to ensure that user rights and interests were not affected. Chief Business Officer Kevin made it clear in the AMA live broadcast that the platform will provide 100% compensation for the impact caused by this upgrade, reflecting the platform's firm commitment to the security of user assets.
As of January 17, the total value of Gate.io's reserves reached $10.328 billion, with a reserve ratio of 128.58%. The excess reserve amount reached $2.296 billion, with an excess reserve ratio of 28.58%, an increase of $450 million or 24.38% from December last year. The platform's reserve data has also been audited by the authoritative blockchain security company Hacken.
Product innovation and ecological expansion
● New coin launches: Last year, Gate.io launched 873 new tokens, 437 of which were exclusive first-time launches, providing users with a wealth of investment options;
● Memecoin market layout: By launching the dedicated Pilot and MemeBox, the platform has attracted a large number of users to participate in this emerging market. In addition, Gate.io has set up a dedicated fund of US$50 million to support the booming Memecoin market;
● TON Ecosystem Cooperation: Through cooperation with Telegram, Gate.io launched Gate Wallet Mini App and Mini App, attracting many TON ecosystem users. These applications have more than 2.55 million and 1.4 million monthly active users respectively, further strengthening the platform's influence in the Web3 and blockchain ecosystem.
Diversified brand cooperation
In February this year, Gate.io announced a multi-year partnership agreement with the F1 Red Bull Racing Team. Starting from the 2025 season, Gate.io's brand logo will appear on key parts of Red Bull Racing cars, such as the rear wing, front, headrest, wheels and chassis, as well as on the team uniforms and the helmet of four-time world champion Max Verstappen.
Compliance expansion and global layout
Gate.io has completed the registration of Virtual Asset Service Provider (VASP) in Argentina and has promoted compliance work in Gibraltar, Bahamas, Hong Kong, Singapore and the Middle East, laying the foundation for global expansion. By acquiring Coin Master in Asia and Sheer Markets in Cyprus, it has expanded its compliance business in Asia and Europe.
The future of cryptocurrency exchanges
Going forward, the prospects of cryptocurrency exchanges will depend greatly on their ability to adapt to the evolving regulatory environment. As more countries establish their own regulatory frameworks, exchanges that prioritize compliance are likely to become industry leaders. The interaction between regulation and innovation will drive the evolution of trading platforms, prompting them to improve security, transparency, and user experience. Additionally, as institutional interest in cryptocurrencies increases, regulatory clarity will be key to attracting traditional investors. In this dynamically changing environment, adaptability will be key to the success of cryptocurrency exchanges.
●Continuous learning to keep up with regulatory developments;
●Innovative services to meet regulatory requirements and user needs;
●Build partnerships with regulators to ensure better compliance;
●Focus on user experience to retain and attract more customers;
●Monitor global trends and anticipate regulatory changes
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