1. Musk’s meme coin legacy: iteration from DOGE to GORK
1. DOGE’s “Immortality Myth”
Since Musk pushed Dogecoin (DOGE) in 2021, its market value has long been in the top ten. In May 2025, the price of DOGE fluctuated around $0.16. Although Musk's influence has declined in recent years, the news of his attendance at the Saudi-US Investment Forum still pushed DOGE up 7% in a single day. The market consensus is that DOGE is still a symbol of Musk's status as the "king of meme coins", but its volatility has dropped from a single-day rise and fall of 30% in 2021 to 5%-10%.
2. The rise and fall of the new favorite GORK
- Viral Outbreak: In early May 2025, Musk changed the nickname of the X platform to "Gorklon Rust" and changed his profile picture to a Grok AI theme image, which directly pushed the market value of the Solana-based meme coin GORK from US$45 million to US$75 million, but then quickly fell back to US$35 million.
- Liquidity dilemma: The total amount of GORK is 1 billion, and the top 100 wallets control 58.8% of the supply. The selling pressure from large investors makes it difficult for the price to be sustained. Although it is listed on exchanges such as Gate.io and KuCoin, the lack of practical application makes it a short-term speculation target.
2. AI-driven token experiments: the short-lived success of DRB and GrokCoin
1. Grok’s “self-issued coin” controversy
In March 2025, Musk's AI model Grok participated in the issuance of DebtReliefBot (DRB) tokens, suggested the name of the token and triggered market frenzy. The price of DRB once soared by 965%, but then plummeted due to Grok's denial of participation in the promotion, and the final increase converged to 167%. This incident exposed the regulatory vacuum of the combination of AI and cryptocurrency, and also triggered community doubts about "robots manipulating the market."
2. GrokCoin’s trend
After Grok suggested the name "GrokCoin", the market value of the token of the same name on the Solana chain exceeded $30 million within two hours, but the lack of direct endorsement from Musk caused the price to fall rapidly. Such projects rely on AI narratives, but the actual value is almost zero, becoming a tool for institutions to harvest retail investors.
3. X Platform and “National Strategic Reserve”: The Compliance Narrative of Bitcoin and DOGE
1. X Platform’s Cryptocurrency Ambitions
In early 2025, the X platform code leak showed that it planned to integrate Bitcoin and DOGE as the payment core. Combined with Musk and the Trump administration's "National Strategic Bitcoin Reserve" plan, Bitcoin once exceeded $95,000, and DOGE's market value returned to seventh place. If the X payment function is implemented, Bitcoin may become the core asset of institutional allocation, while DOGE will occupy the small payment scene with its low handling fee.
2. Potential catalyst of Saudi summit
Musk attended the Riyadh Investment Forum on May 13-14, and the $600 billion capital deployment may involve cryptocurrencies. BlackRock CEO Larry Fink's Bitcoin ETF layout and Zuckerberg's Metaverse plan will drive ETH to continue to break through.
4. Market immunity and risk escalation: Musk’s marginal influence is decreasing
1. The “drug resistance” of memecoin
In 2025, Musk's social media operations have a significantly reduced impact on the market. For example:
- KEKIUS case: Musk’s name change at the end of 2024 pushed KEKIUS up 3,000%, but after changing back to the original name, the price plummeted 97%.
- HARRYBOLZ failed: The market value of the token triggered by the name change in February 2025 was only 9.5 million US dollars, far less than the glory of DOGE.
2. Liquidity dispersion and regulatory pressure
- Flooding of meme coins: Platforms such as Pump.fun launch hundreds of new coins every week, dispersing capital inflows.
- Strengthened SEC review: The U.S. Securities and Exchange Commission recently launched an investigation into "tokens with no actual use", and projects such as GORK face compliance risks.
5. Investor Strategy: Finding Alpha Between Enthusiasm and Rationality
1. Short-term opportunity capture
- Event-driven: Pay attention to Musk's tweets, X platform dynamics and the progress of the Saudi summit. DOGE breaking through $0.2 may trigger a short squeeze.
- Technical signal: If GORK holds above $0.05 (Solana on-chain support), it may rebound to $0.07.
2. Long-term risk hedging
- Spot allocation of core assets: Bitcoin (50%) + ETH (30%) + stablecoins (20%) to avoid the liquidity trap of altcoins.
- Option protection: Buy Bitcoin put options at high points to deal with geopolitical black swans.
Conclusion: The end of the Musk era and the beginning of a new narrative
In the crypto market of 2025, Musk is still an undeniable "narrative engine", but his influence is shifting from "deification" to "instrumentalization". The surge and plunge of tokens such as GORK and DRB reveal the speculative nature of meme coins; and the strategic integration of X platform and Bitcoin suggests that the penetration of cryptocurrency into mainstream finance is accelerating. Investors need to be wary of high volatility and stay sober in the frenzy - after all, Musk's tweets can ignite the market, but they cannot give value to bubbles.
