“Why are there so few voices of female entrepreneurs in the Web3 industry?”
"Is it because of lack of ambition or lack of strength?"
“Perhaps the answer is not that simple.”
In Web3, a world built by code, cryptocurrency and decentralized dreams, Rita, CEO of Yuanbi Technology, provides us with a unique perspective through her experience. Her story is not only the growth history of a female leader, but also a vivid interpretation of the power of "her" in the Web3 era.
Female perspective: empathy and user experience
“Women’s perspectives are more emotional and they have greater empathy,” Rita said straight to the point.
In her opinion, one of the core issues of the Web3 industry is how to make it easy for ordinary people to understand and use blockchain technology. And women's empathy is precisely the key to solving this problem. "For Web3 to be widely used, it must provide a valuable experience for users."
Rita took the account opening process of Yuanbi Technology as an example to share how she optimized product design through personal experience. "I will personally feel whether every page and every sentence is clear and easy to understand. Friendly customer experience is one of our core competitiveness." She believes that a female perspective can not only help the team better understand user needs, but also provide new ideas for product innovation.
“Demonstration speaks louder than a thousand words,” she concluded.
From Alipay to Web3: A transformation driven by curiosity
Rita's career is like an adventure driven by curiosity.
In 2010, she joined Alipay and witnessed the transformation of Internet finance from Web1.0 to Web2.0. Later, she jumped into the "rabbit hole" of Web3 and began the transformation from traditional finance to crypto finance.
“Learning new things is like an adventure for me.” Rita describes herself as a person with “bursting curiosity.” When she first came into contact with Bitcoin and blockchain, it was like opening the door to a new world. “It felt like going into a bottomless rabbit hole. The more I learned, the more interesting it became. I realized what it meant to learn endlessly.”
Her advice is simple: stay curious and try it out. “Web3 is a field full of unknowns, but it is this unknown that makes it full of possibilities.”
The “invisible obstacles” of female entrepreneurs: risk preference and self-confidence
"Why are there so few female entrepreneurs in the Web3 industry?" Rita did not shy away from this question.
She believes that this is related to the difference in risk preferences between genders. "Women may not be as risk-tolerant as men, but this does not mean they are not suitable for Web3." She used Yuanbi Technology's stablecoin track as an example to illustrate that women can also shine in fields with long-termism and do not necessarily have to engage in high-risk jobs.
But she also pointed out that another invisible barrier faced by female entrepreneurs is self-confidence. "It is easier for men to build confidence, while women often doubt whether they can really do it." Her advice is: believe in yourself and find your own way. "All roads lead to Rome, and your way can also be successful."
The “secret weapon” of female leaders: sensibility
From Ant Financial to the present crypto finance, Rita has been a female leader for decades, and her management style is unique. "Female leaders are more emotional in managing teams," she explained. "We not only focus on the results, but also on the feelings of everyone in the process." This "empathy" makes her team more united and more creative.
Rita does not think that female leaders must imitate the management methods of men. "I also think that every leader's management methods and styles are different. As for how to succeed? Everyone has their own style. The important thing is to find a path that suits you." She emphasized that it is also very important to be able to humbly learn and absorb other people's ideas. "All roads lead to Rome. You can also succeed in your own way."
Women-led Web3 projects: the future of the niche
Talking about women-led Web3 projects, Rita’s eyes lit up.
"NFT projects like World of Women are a sign of the maturity of the Web3 industry." She believes that projects focusing on female user groups are not only a business opportunity, but also an important step in promoting industry diversification.
“Women and men have very different needs and experiences.” Rita predicts that there will be more Web3 projects targeting female users in the future. “This is a market segment that cannot be ignored.”
Advice for young women: Curiosity + confidence = endless possibilities
For young women who want to enter the Web3 industry, Rita gave two key words: stay curious and be confident.
“For those who have not yet entered the Web3 industry, the mainstream media may tell you that the crypto industry is a high-risk industry with gambling attributes, but it is really an industry that creates customer value and solves the pain points of traditional finance, and it needs talents from all walks of life,” she said. “Whether you are a technical expert, product manager or market operator, you can find a position that suits you here.”
Her advice is simple and practical:
Stay curious: learn new things, enrich yourself, and explore unknown areas.
Believe in yourself: Don’t be bound by outside prejudices, find your own path.
Passion for payment and financial industry
Last year, Rita returned to Asia from Europe to join Yuanbi. She has a clearer expectation for herself and Yuanbi. "My passion for the payment and financial industry, as well as my curiosity about the continuous innovation of this industry, have always driven me forward, and this is also the reason why I joined Yuanbi." She believes that Yuanbi is now in the right place at the right time. With the continuous clarification of the global regulatory system of stablecoins and the continuous enrichment of the ecosystem, the third-generation global payment system based on stablecoins is taking shape.
"We are making a comprehensive layout from all levels of Web3 payment (client layer, deposit and withdrawal layer, asset layer, and clearing layer). "Rita said confidently, "In the next three to five years, stablecoins will become 'another' currency commonly seen in corporate and personal accounts. I am fortunate to lead Yuanbi to participate in this unstoppable trend."
Conclusion: The power of “her” in the Web3 era
What Rita presents to us is not only the growth history of a female leader, but also a microcosm of "her" power in the Web3 era.
She uses empathy to optimize user experience, curiosity to drive cross-border learning, and confidence to break gender bias. She uses her personal experience to verify a point of view: in the world of Web3, women can not only gain a foothold, but also change the future of the industry in their own way.
Rita Character Introduction
Rita is the CEO of Yuanbi Technology. Prior to joining Yuanbi Technology, she worked in key positions at Alipay for 10 years, serving as the head of Europe to develop its European business, and also served as the CEO and director of Alipay UK. In addition, Rita also served as the CEO and CEO of Mode, a licensed virtual currency company in the UK.
Yuanbi Innovation Technology Co., Ltd. is a blockchain-based digital wallet and stablecoin company. It currently has two major businesses: the "Yuanbi Wallet" that supports fiat currency payments and the "Hong Kong Dollar Stablecoin" to be issued soon. The company recently announced the completion of a US$7.8 million A1 round of financing. In this round of financing, Yuanbi Technology received strategic investments from well-known companies in the industry, including Sequoia China, Hivemind Capital, Aptos Lab, Hash Global, SNZ Capital, Solana Foundation, Anagram and Upward Capital.
