PANews reported on April 26 that a16z Crypto published an analysis article titled "Airdrops: How to Bring Home", which pointed out that the current Web3 project's airdrop strategy is too focused on short-term user growth and ignores the goals of long-term community building and protocol governance. a16z Crypto suggests that project owners should design airdrops as "long-term incentive tools" to screen out real long-term participants by setting lock-up periods and guiding users to participate in governance and contribution behaviors, rather than just attracting "airdrop hunters".
In addition, a16z Crypto also emphasized that airdrops should be used as a means to build a loyal community and realize the long-term value of the protocol, rather than a simple marketing tool.
