Author: BUBBLE
After 6 years of development, Zora, an art social ecological project created by former Coinbase employees, finally announced on the official X in the early morning of March 3 that it will issue a "community" Memecoin - $ZORA this spring. What is the current ecology of Zora and how to obtain airdrops?
$ZORA Token Economics
The team announced that $ZORA plans to launch on Base, with a total token supply of 10 billion, 10% of which will be used for airdrops.
There are three parts that will not be subject to unlocking restrictions, namely 20% of "incentives" to encourage Zora ecological projects, 10% of "airdrops" to users participating in the ecosystem, and 5% of "liquidity" allocated to CEX and market makers. The "company treasury", "team allocation", and "strategic contributors" with locking rules account for 65% of the share and will begin to be unlocked 6 months after TGE.
The team also specifically mentioned that $ZORA is not a governance token but a Memecoin, which does not give its holders any governance rights or any equity ownership of Zora or its products. Perhaps for this reason, the unlocking rate is not mentioned in detail, but is placed in a table. In view of the recent volatility of the market, users who participate in the secondary are advised to be cautious.
At the same time as the announcement was released, the team announced that the first snapshot had been taken today, March 3, 2025, at 9:00 a.m. EST, and the second snapshot will be taken 3 days before $ZORA goes online this spring, which means that both users who have participated before but have not interacted for a long time and new users who have never interacted will have the opportunity to participate.
Zora's recent developments
After developing the concept of digital fashion apparel Saint Fame in 2019 into a complete product Zora, it can be said that they quickly found their brand positioning. First, they found the "problem" they discovered, that is, to solve the cognitive model of Internet ownership and creative information ownership in the Web2 stage. And put forward their own innovative "vision", that is, "to make creations on the Internet free and valuable." This view has always run through the entire ecosystem from the beginning to now. A few days before the announcement of the airdrop, Zora's co-founder also repeated the "Free and Valuable" view in his blog. No matter how the market changes, they only need to deliver "products" that are their vision.
This is why Zora, as a project in the art ecosystem, has always been able to integrate with various narratives and leave an impression during so many rounds of bull and bear markets, even though it has not always been in a hot spot in the market. The early MetaVerse narrative launched a virtual fashion brand and a token $TAPE that can be exchanged for music tapes. The chain NFT trading protocol launched in 2022 provides a composable, immutable, universally accessible and censorship-resistant secondary market, which has won the hearts of artists and creators and occupied the niche market share that OpenSea is not easy to get involved in. In 2023, Open Editions was optimized (providing creators with more convenient tools to realize their imagination. Jack Butcher's Checks and Opepen are the best cases, which is actually the prototype of the current Zora product.
In 2024, Zora's social application was released and it was deeply involved in the then-hot social ecosystem Farcaster, from which many Layer3 concept products emerged, including the first permissionless collector token - $IMAGINE, the first Meme coin, $ENJOY. Here, the boundaries between Open Edition's NFT and Memecoin and the tokenization of creations have gradually blurred, and the market's awareness of the monetization of creations has been further enhanced. At present, Zora's social application experience is very close to Web3's Instagram, and the difference is that it can make money by posting, and the tweet on February 4, 2025 stated that it would abandon the NFT restrictions of ERC1155 and make every tweet a Memecoin.
Zora Ecosystem Interaction
Although the first snapshot has ended, according to the announcement, there should be 1 to 2 months before the official airdrop in "Spring", and the specific rules of the snapshot are still unknown. Here, the editor has also sorted out some Zora ecosystems that can be participated in. In such a dangerous market, it might be a good idea to participate in low-risk investments.
From the data of LayerHub, it can be seen that most wallets have only 1-5 interactions. Because the rules have not yet been announced, the safest situation is to ensure that your address is in the top 30%, that is, more than 21 times. Of course, there are other rules at other levels. You can check your ranking in the Zora chain through the Zora airdrop panel provided by KARTOD.
Trade Tweets on Zora
This is the simplest and most relevant way to interact with the project. First log in to the website and interact with any post using a desktop or mobile phone. You can choose to reward tweets with Sparks, like comments, or post tweets yourself and create tweet tokens.
Or directly buy and sell other people's tweet tokens. It is recommended to choose tokens with more stable market value to interact to reduce wear and tear. Of course, all tweet tokens are issued on UniSwap, so you can also use the Uniswap V4 Hook integrated strategy to automatically brush TX "not necessarily included in the airdrop". The specific strategy needs to be adjusted according to the market. Taking $ENJOY as an example, the centralized liquidity injection of the ENJOY/WETH pool is executed in the Zora network. "For example, the centralized liquidity injection of 550-700k ENJOY/WETH pool is 550-700k ENJOY≈50U, and the Delta neutral strategy is used to reduce volatility."
ZORA Official NFT
Zora has previously collaborated with many project parties to launch NFTs, but the Mint phase has ended, and it is uncertain whether purchase transactions will be counted in the airdrop rules, so you can wait for the next one or two months to launch new NFTs to mint. The official ZORA collection of secondary NFTs is more likely to be counted in the airdrop.
This time Zora decided to issue $ZORA with Memecoin. There may be some market sentiment considerations, but I think it is more in line with their product language "Building a free and valuable Internet". When every like, every forwarding, and every tweet becomes a tradable Memecoins, and even the project tokens are Memecoins, we may be witnessing the on-chain nirvana of everyone having their own "creative assets".
