PANews reported on March 4 that Amazon (AMZN.O) is building its own artificial intelligence model that incorporates advanced "reasoning" capabilities, according to Business Insider. According to a person directly involved in the project, the product is tentatively scheduled to be launched in June under the Nova brand. Amazon Nova is a set of generative artificial intelligence models launched by Amazon late last year. People familiar with the matter added that Amazon hopes the new model will adopt a "hybrid reasoning" approach to provide fast answers and more complex extended thinking in a single system. According to people involved in the project, one of Amazon's top priorities is to make its Nova reasoning model more cost-effective than competitors, including OpenAI o1, Anthropic's Claude 3.7 Sonnet and Google's Gemini 2.0 Flash Thinking. Amazon previously said that its existing internal Nova models are at least 75% cheaper than third-party models available through its Bedrock AI development platform.