As the crypto market enters a new, more pragmatic and user-oriented cycle, "how on-chain assets can be truly used in real life" has become a problem that builders and ecosystem participants must face. Umy is a Web3 + AI platform focused on consumer implementation. Starting from stablecoin payments, it is building a user credit path and bridging the gap between on-chain assets and real life.
In mid-July, Umy announced the official launch of phased operations in the Hong Kong market. In the upcoming [Hong Kong Community Travel Festival] (July 18 to August 20, with the theme of "Go to Travel BU?"), Umy will officially debut as an exhibitor and simultaneously launch the "Umy Crypto Travel Festival", creating a grand event that integrates crypto travel and consumption through encrypted payments, lottery incentives, scene experiences, etc., and setting up a grand prize pool of up to 1 BTC to attract global users to participate.
From wallets to life scenarios: making on-chain assets truly “usable”
Currently, the number of on-chain wallet users has exceeded 150 million, the total market value of cryptocurrencies has returned to $3 trillion, and the market value of stablecoins has exceeded $250 billion. At the same time, a large number of assets are still stranded on the chain, lacking a real consumption scenario outlet, which restricts the crypto world's life and user stickiness.
It is this structural gap that Umy addresses.
Currently, the platform supports users to use mainstream crypto assets such as USDT, USDC, USD1, BTCB, ETH, BNB, SOL, etc. to directly book global hotels and purchase international air tickets. Users do not need to withdraw funds or switch to fiat currency accounts, realizing "one-click consumption" from wallet assets to real-world scenarios.
This model has been verified in many large-scale Web3 events, including Token2049, ConsensusHK, Web3 Festival, etc. Service users include Web3 KOL, crypto OG, digital nomads, investors and other high-frequency travel groups.
What is Umy? Opening a new paradigm for Web3 consumption
Umy is a Web3 global travel and consumption platform that covers hotel and flight bookings, innovative Web3 consumption scenarios, and encrypted payment solutions. We are committed to providing convenient, efficient, and reliable business travel services to Web3 institutions and practitioners, while actively exploring the next generation of Web3 lifestyle experiences.
Through Umy, users can use crypto assets to easily pay for global travel, shopping and daily services - covering 3 million+ hotel reservations, global flights, lifestyle goods and services, truly realizing "wallet in hand, easy travel". We make cryptocurrency not only a digital asset, but also a practical tool to connect to the real world.
Umy's product system includes:
Umy Beds : An encrypted booking service covering more than 3 million hotels worldwide;
Umy Flights : A flight booking platform that supports crypto payments such as USDT/USDC/USD1/ETH/BTCB/BNB/SOL;
Umy Luxury : Provides customized luxury accommodation services for high net worth individuals;
Umy Enterprise : Provides B-side travel solutions for institutions and Web3 projects;
Umy TailorMade : covers non-standard customized services such as private jets, group travel, and high-end vacations;
Umy AI (under development): By building an MCP server, it provides flight and hotel information retrieval services and one-click Crypto booking services for other AI Agents and AI services.
Umy Shop & Umy X (under development) : Future-oriented crypto e-commerce and lifestyle consumption scenarios.
Umy is building a new generation of Web3 consumption infrastructure, combining AI smart engine and open protocol layer (Umy MCP), opening up consumption capabilities to both individual users and developers, and jointly building a trusted and smooth encrypted consumption ecosystem.
More than just payment: creating a modular consumption closed loop
Umy’s long-term vision is not to become a single “payment channel”, but to build a new generation of Web3 consumer infrastructure and develop an integrated consumer experience around the use of encrypted assets:
Crypto payment system : supports multi-chain and multi-asset crypto payments, connecting real hotels and airline services;
NFT membership module (under development) : Combine consumption frequency and level to mint NFT, granting discounts, priority booking, points and other on-chain benefits;
RWA Ticket Module (under planning) : Tokenize large conference tickets (Real World Asset Tokenization), with transfer and social asset attributes;
DeFi credit capability (under planning) : Obtain consumption quota by staking BTC/ETH/BNB, automatically repay after consumption, and build a credit record on the chain.
This system is being gradually built, and some modules have entered the development stage. From payment entry, consumption records, user identity, to credit granting capabilities, Umy is building a new type of Web3 consumption asset path - making "consumption" no longer the end of expenditure, but the starting point of "identity + credit + usage behavior" on the chain.
"Umy Crypto Travel Festival": Activating the consumption power of on-chain assets
In order to encourage more users to truly use crypto assets for daily consumption, the Web3 crypto travel platform Umy officially launched a new user incentive event - "Umy Crypto Travel Festival" . The total prize pool of the event is up to 1 BTC . The first phase has been opened. Users can participate in the lottery after completing the order.
According to reports, the "Umy Crypto Travel Festival" will continue for multiple sessions, using the on-chain BTC block hash award mechanism to ensure fairness and transparency throughout the entire process. During the event, users can redeem 1 "golden egg" for each valid order of more than 50 USDT ; orders placed through the Umy App will be calculated at 1.5 times the amount to increase the efficiency of obtaining golden eggs. Users must manually "cast golden eggs" before the end of each session to be eligible for the lottery.
Currently, the event has been launched simultaneously on Umy’s official website and official social platform. The first reward is 0.1 BTC , and user participation and order conversion rate continue to exceed expectations.
At the same time, the event will also specially connect with local Hong Kong users, communities and Web3 organizations during the Hong Kong Community Travel Festival to provide targeted discounts and offline cooperation methods, bringing a more immersive crypto travel experience to Hong Kong users.
Hong Kong: The ideal entry point for global crypto asset "consumption landing"
As an important node for the integration of global Web3 innovation, capital and regulation, Hong Kong has unique advantages in terms of policy openness, user maturity and project density , and is a strategic expansion area for Umy's consumption scenarios. For Umy, this is not only a consumption landing city, but also an important part of ecological connection.
During this phased operation in Hong Kong, Umy will focus on promoting:
Create a demonstration effect of stablecoin consumption scenarios and enhance user awareness;
Connect KOLs, project owners, and investment institutions to jointly build Web3 consumer brands;
Explore collaboration with local DeFi protocols to promote on-chain credit capabilities;
Cooperate with media and community partners to organize offline interactive activities and resource linkage.
Through in-depth collaboration with the Hong Kong ecosystem, Umy not only wants to make "coins spendable", but also hopes to make "consumption the gateway to the Web3 world".
The new era of Web3 consumption: not letting coins leave wallets, but letting wallets directly connect to life
Umy is trying to deliver a new crypto narrative to all users:
“Your stablecoin can not only be used for transfers, investments, and mortgages, but also for meals, hotel stays, and air tickets.”
"Your wallet not only stores assets, but also records your credit, identity and spending habits."
“Your consumption behavior is not just an expense, but a new entrance to the Web3 world.”
In the future, Umy will continue to expand its module capabilities to cover more scenarios such as e-commerce, and establish collaboration with wallets, exchanges, KOL ecosystems, and Web3 applications in a more open model.
The real Web3 life is not far away, it is the moment your wallet is opened.
The crypto world truly enters daily life, starting with “being able to spend”.
