From mainstream stability to on-chain hot spots, CoinW's dual-wheel drive cycle solution

CoinW, a veteran cryptocurrency exchange, has launched a "dual-wheel drive" strategy to address the divergent needs in the current market cycle. This approach splits its spot trading business into two distinct areas:

Mainstream Currency Area: Focuses on stability and security, catering to traditional investors by offering established cryptocurrencies like Bitcoin and Ethereum with high liquidity and reliable asset screening.
GemW On-Chain Area: Designed to lower the barrier for capturing early on-chain opportunities. It simplifies the process by eliminating the need for users to manage wallets or pay gas fees directly.

A key feature of GemW is the LENS Model, an AI-powered evaluation system that screens projects based on:

Liquidity: Identifying real transaction value.
Evolution: Assessing narrative and potential.
Network: Analyzing community heat and KOL activity.
Structure: Evaluating team background and capital support.

Additionally, GemW integrates advanced trading features like limit orders and MEV protection. The platform is further bolstered by a Partnership Program that incentivizes creators (traders, KOLs) to share strategies and build a community-driven ecosystem, all backed by CoinW's eight-year track record of security and compliance.

By Frank, PANews

The crypto market landscape has undergone significant changes during this cycle. On the one hand, traditional institutions are investing in mainstream cryptocurrencies through DATs (crypto treasuries) and ETFs, bringing new capital and demand to the crypto market. On the other hand, a large number of on-chain native opportunities have emerged on popular public chains such as Solana and Base, creating a new arena for crypto-native players to compete. However, the cumbersome on-chain transaction process acts as an invisible barrier, particularly discouraging newcomers. For centralized exchanges, the new strategic balance lies in maintaining the depth and selection of mainstream spot trading to cater to the preferences of traditional investors, while also being able to quickly respond to on-chain trends and capture the enthusiasm of crypto-native users. CoinW, a veteran exchange with eight years of experience in the industry, has implemented a "two-pronged" cyclical strategy in its spot trading business to meet the core market needs of its users.

From mainstream stability to on-chain opportunities, CoinW's dual-wheel drive cycle solution

To understand CoinW’s “two-wheel drive” strategy, we may need to have a deeper understanding of several core customer needs in the market.

For clients coming from traditional finance or seeking stable investments, security, depth, and selection are paramount. They expect centralized exchanges to conveniently trade mainstream cryptocurrencies like Bitcoin and Ethereum, while also providing sufficient liquidity and reliable asset screening.

For crypto-native retail investors keen to capitalize on early-stage new projects, their core needs are speed and accuracy. They want to capture market trends and accurately identify early on-chain opportunities. However, the stringent listing processes of centralized exchanges mean that by the time many tokens are listed, the early dividends have largely disappeared, often leaving them with a less-than-optimal entry point.

However, for those users who are trying on-chain investment for the first time, the cumbersome on-chain operations and steep learning curve often become barriers that they cannot cross.

CoinW's solution to this market demand is to maintain a prudent and conservative approach within the mainstream cryptocurrency space, retaining only popular currencies to ensure transaction security and market credibility. Regarding on-chain opportunities, it launched the GemW on-chain zone, focusing on high-potential assets and popular meme coins. It offers fast listing and high liquidity, lowering the barrier to entry for users while empowering strategy creators and community building.

Breaking down the on-chain barriers in multiple ways to help users seize early Alpha

Of course, this on-chain partitioning approach is also becoming an option for many exchanges. For GemW, the most critical breakthrough lies in completely breaking down the barriers to participation while helping users avoid on-chain risks.

For novice users, the first barrier to entry for on-chain transactions is the complexity of the operations. Each aspect, including wallets, DEXs, and gas fees, requires significant initial learning. GemW minimizes this barrier to entry through a user-friendly method. With GemW, users don't need to configure a wallet; simply register with your email address and receive an automatically generated custodial wallet, eliminating the hassles of managing mnemonics and private keys. GemW also offers a gas-free experience, with gas fees automatically deducted from the transaction amount, eliminating the need to worry about preparing gas tokens. Furthermore, GemW supports advanced trading strategies, including limit orders, stop-loss orders, and trailing take-profit orders, allowing users to easily execute their strategies.

After crossing the first hurdle, the greater difficulty for users may lie in how to find those truly promising on-chain opportunities among thousands of tokens, rather than falling into the Rug trap.

To this end, GemW has exclusively created the "LENS Model" and built a project evaluation mechanism designed specifically for the on-chain ecosystem to help users screen out more reliable investment plans on the chain.

This model combines CoinW's professional investment research capabilities with AI algorithms, specifically designed to screen out promising early-stage Alphas from the vast amount of information on the blockchain. LENS refers to a comprehensive evaluation of projects from four perspectives:

Liquidity: Eliminate “wash volume” projects and identify real transaction value.

Evolution (Narrative and Potential): Discover projects with new narratives, new mechanics, or new tracks.

Network (Community Heat): Multi-dimensional analysis of on-chain social heat and KOL wallet behavior to capture potential hot spots.

Structure (Team and Background): In-depth analysis of the team background and capital endorsement to build a moat of trust in the project.

This multi-dimensional intelligent screening approach by CoinW addresses the pain point of information asymmetry on the blockchain, allowing ordinary users to access institutional-level investment research support and significantly increasing their chances of capturing early opportunities. For example, on September 17th, nine of the top ten tokens in the day's gaining rankings were carefully selected by CoinW.

In addition to the aforementioned core advantages, GemW also integrates security and strategy features rarely seen in on-chain transactions. For example, the MEV protection system can automatically block malicious transactions to protect user funds, and automatic stop-loss and take-profit orders can support limit orders, stop-loss orders, and trailing take-profit orders, allowing users to effectively control risks without having to monitor the market 24/7.

Launch a partner program to build a creator-driven on-chain ecosystem

Beyond tool development, ecosystem building is the core long-term goal. GemW's goal is not just to provide a trading tool, but to launch a "Partnership Program" to build an on-chain ecosystem centered around creators.

GemW defines professional traders, KOLs, and strategy analysts as "creators." By creating high-quality, replicable trading strategies, they empower more users to quickly progress from beginners to experts.

By joining the Partner Program, creators will receive a wealth of official resources and rewards. In terms of revenue, in addition to basic referral rebates, creators can also earn up to 50% of revenue share, directly monetizing their expertise and trading power. For visibility, the platform provides a public performance dashboard and assists creators with social media promotion and AMAs, helping them build their personal brands and loyal communities.

The long-term value of this model lies in its ability to break the one-way relationship inherent in traditional trading platforms, allowing the platform's high-quality content to be created by elite users within the community. This not only brings a steady stream of fresh blood and high-quality content to GemW, but also fosters a close bond of trust and shared interests between users and creators, thereby building a more vibrant and sustainable ecosystem.

Security and stability are paramount to the long-term development of an ecosystem. CoinW has been operating steadily for eight years, and its security and compliance have been fully proven through its past experience. Official data shows that CoinW currently has 15 million registered users worldwide, with an average daily trading volume of approximately $5 billion, covering over 200 countries and regions. Furthermore, GemW's assets are also backed by CoinW's insurance-grade asset custody mechanism, providing users with solid asset security.

The crypto industry is currently at a critical transition, facing unprecedented opportunities and challenges amidst the accelerating influx of traditional financial capital and the growing richness of the on-chain ecosystem. CoinW's "dual-wheel drive" strategy, particularly the launch of GemW, represents not only innovative product upgrades but also a deep understanding of market trends and user needs. This strategy not only meets the needs of traditional financial users for stability and depth, but also captures the desire of crypto-native users for speed and early opportunities, while paving the way for new entrants to participate on-chain. Therefore, the launch of GemW is not only a key strategic move by CoinW in the new wave of crypto development, but also signals the industry's transition from its early, chaotic development phase to a new era of greater inclusiveness, intelligence, and widespread participation.