In the cyclical wave of the crypto industry, IPOs have always been one of the important strategies throughout the bull and bear markets. It not only carries the user's desire for early dividends, but also reflects the comprehensive strength of the platform's screening ability, resource integration ability and product design ability.
However, in reality, most users are discouraged by information asymmetry, high entry barriers, complex profit paths, and limited liquidity. As the world's leading digital asset platform, Gate.io takes "maximizing user value" as its core starting point and launches four new product matrices covering the entire link of "investment-interaction-coin holding-income", breaking the fragmentation of traditional new product launches and creating a new paradigm of new product launches with low barriers, high efficiency, and high certainty.
This matrix not only reconstructs the path for users to participate in new IPOs, but also builds a complete operational closed loop from traffic acquisition, user conversion to value sedimentation, providing a new solution for user growth and project cold start.
Starting from the "dilemma of new listings": user needs reconstruct the logic of new listings
In traditional cognition, new stock issuance often means "game of luck" and "gamble of information":
- High barriers to entry in the early stages : The early shares of high-quality projects are monopolized by large funds, and small and medium-sized users have no way to get involved;
- Highly opaque information : The background of the project is difficult to verify and it is difficult to distinguish true from false;
- Unreasonable lock-up rules : poor liquidity and low user fund efficiency;
- Fragmented subscription experience : Investment tools are scattered and lack unified strategic guidance.
Based on the platform's many years of experience in new coin issuance and operation, Gate.io focuses on the core demands of users and forms a product closed loop with Launchpad, CandyDrop, HODLer Airdrop and Launchpool as the core, around the four major goals of convenient participation, risk diversification, clear returns and retention drive, providing new coin issuance participants with a full cycle path from "investment-interaction-holding-return".
Gate.io's IPO Matrix "Four Engines": Linking the Value of Users' Full Life Cycle
1. CandyDrop: A lightweight airdrop engine built from scratch
CandyDrop is an interactive airdrop platform designed by Gate.io to lower the threshold for user participation. Users can obtain "candy" by completing simple tasks (such as trading, recharging, inviting friends), and then participate in the lottery to share the new project token airdrop.
Product value highlights:
- Zero capital threshold : Users can participate without holding or staking, which lowers the cognitive and operational thresholds.
- Flexible task design : multi-dimensional interaction paths to improve user activity and platform stickiness.
- Socially driven growth : The invitation mechanism opens up a closed loop of social communication, significantly reducing the cost of user growth.
- Strong activity and regular operation : high update frequency, covering a large number of projects, and maintaining community popularity.
Data performance:
In past CandyDrop events, users shared nearly $60,000, demonstrating the project's strong popularity and conversion power.
2. HODLer Airdrop: Breaking the “Hold Coins and Enjoy” Model of Staking and Locking
Most traditional airdrops require locking or pledging assets, which not only has a high threshold, but also loses liquidity. Gate.io HODLer Airdrop pioneered the "no lock-up required, just hold coins and enjoy airdrops" model - you only need to hold 1 GT to get high-quality project airdrop rewards, and support participating in multiple projects at the same time.
Product value highlights:
- The threshold is extremely low : holding 1 GT will automatically unlock the airdrop qualification, helping users to “make money while lying down”.
- Long-term value drive : Bind the platform’s native asset GT to provide long-term holding incentives to enhance ecological stability.
- Synchronous income from multiple projects : one GT enjoys multiple airdrops, building a closed loop of "holding coins is mining".
- Automatic issuance, no operation required : zero interaction cost, optimized user participation experience.
Data performance:
- Total airdrop amount: $32,671,000+
- Number of participants covered: 372,300+
- Cumulative number of supported projects: 222
HODLer Airdrop is not only a stable source of income for users, but also a core tool for increasing the value of the GT ecosystem.
3. Launchpool: a flexible and high-yield asset appreciation channel
Launchpool is a token staking mining platform provided by Gate.io. Users can obtain new project token rewards by staking mainstream assets or platform coins (such as GT, USDT, ETH, etc.).
Product value highlights:
- Flexible asset allocation : supports multiple currencies to meet the participation of users with different asset preferences.
- High APY potential : The staking income of early-stage projects can be much higher than the market average, and the income elasticity is large.
- Double gain structure : earn interest on your coins while receiving new coins, reducing the impact of market fluctuations on your earnings.
- Long-term user retention drive : bind user behavior by revenue and strengthen the platform ecosystem.
Data performance:
- Number of projects launched: 140+
- Cumulative mining + airdrop rewards: $14,000,000+
- Peak APY Project with an annualized return of 500%+
Launchpool opens up the channel between medium- and long-term holdings and new coin earnings, becoming an “asset multiplier amplifier” for users.
4. Launchpad: Value discoverer for quality projects and early ticket for users
Launchpad is an innovative exchange token issuance platform launched by Gate.io. Users can participate in the issuance of early high-quality project tokens by holding positions or subscribing to obtain early dividends.
Product value highlights:
- Strict selection mechanism ensures project quality : covering multiple dimensions such as technical audit, team background, track popularity, compliance standards, and comprehensive risk control review.
- Fair subscription mechanism : adopting tiered or lottery subscription to effectively avoid whale monopoly and protect the fair participation rights of ordinary users.
- Excellent historical performance : Many projects have shown excellent growth after launch, forming positive expectations and strengthening the platform's brand effect.
Market performance:
The average subscription return of Gate.io Launchpad projects is significantly better than the industry average, with a stable long-term performance. It is widely trusted and participated by users around the world, and has gradually become a "brand endorsement platform" for the early cold start of high-quality projects in the crypto industry.
The underlying logic of Gate.io’s new ecosystem - Why choose Gate.io?
The leading edge of Gate.io's new IPO system lies not only in the number of products or the operational threshold, but also in the system design thinking behind it: taking platform credit as the cornerstone, user behavior as the core, and product synergy as the path, to build a user asset growth closed loop that can truly "introduce-convert-precipitate-fission".
Platform infrastructure advantages: triple guarantee of trust, resources and efficiency
Safety endorsement: Twelve years of operation, no major safety accidents
- In the crypto industry, platform credit is the most important underlying guarantee for users to participate in primary investment. Since its establishment in 2013, Gate.io has always maintained a record of 0 major security incidents, has a complete risk control, compliance and reserve audit mechanism, and is the "trust center" for new asset custody and fund interaction.
Traffic and resource advantages: TOP3 exchanges in the global comprehensive ranking, gathering a large number of high-quality projects
- As one of the top three comprehensive exchanges in the world in terms of visits, Gate.io has gathered a large number of active users and institutional resources, making it an ideal scenario for the first launch of high-quality projects. The value of airdrops is significantly higher than that of small and medium-sized platforms, which effectively enhances user participation enthusiasm.
The operating system is completely unified, and the product portfolio interacts without breakpoints
- From user registration, task execution, IPO participation, asset collection to subsequent transactions and reinvestment, the entire process does not require jumping to other platforms or manual operations, greatly improving user participation efficiency and reinvestment motivation.
Product matrix design to build a "closed loop of user value"
The reason why Gate.io's new listing matrix is so powerful is that different products have different functions but work together to support a complete user value path, achieving a positive cycle from first contact to continuous participation and then to active sharing.
Start with “Early Participation” — Launchpad
- Launchpad is positioned as the first point of contact for users to access projects. Through a fair and transparent subscription method, it provides users with low-valuation, high-potential early-stage investment opportunities. It is the starting point for value discovery and user introduction.
To "Asset Appreciation and Compound Interest" —— HODLer Airdrop + Launchpool
- Users can obtain subsequent continuous airdrop returns through HODLer Airdrop, and further increase their holding income through Launchpool staking, thus realizing the "after-sleep appreciation" of assets. This not only enhances user stickiness, but also promotes the long-term value circulation of platform tokens (GT) and project tokens.
Ultimately leading to "social diffusion" - CandyDrop
- CandyDrop is the fission engine in the entire closed loop: it uses 0 threshold tasks + airdrop rewards as incentives to drive users to actively share, invite, and convert new users. It is an important channel for the platform to cold-start new projects and obtain new traffic.
This mechanism enables each participating node to have the internal motivation to transform to the next stage, forming a positive ecological flywheel of "new user influx - asset accumulation - community fission".
Conclusion: Seize the opportunity and plan for the next crypto trend
Looking at the current crypto market, as the market recovers and new public chains and new narratives continue to emerge, "early recognition + rapid participation" is becoming the core strategy for users to obtain excess returns. Gate.io relies on its own safe and stable trading system, rich first-line project resources and new product matrix to create a platform closed loop for users to "seize opportunities" and "lock in returns", optimize the new product experience, and let the early dividends of high-quality projects truly return to users.
The current hot new star project Puffverse (PFVS) has landed on Gate.io Launchpad. As a new narrative representative of the integration of Web3 games and virtual worlds, Puffverse has a broad space for growth and a strong community foundation. The project has been supported by many top institutions and plans to build a cross-platform, highly immersive metaverse entertainment world. Don't miss the precious opportunity to participate in the early stage - join Gate.io Launchpad now to seize the opportunity and plan for the future.
Disclaimer
This content does not constitute any invitation, solicitation, or advice. You should always seek independent professional advice before making any investment decision. Please note that Gate.io may restrict or prohibit all or part of its services from restricted regions. Please read the User Agreement for more information, link: https://www.gate.io/en/user-agreement .
