——The evolution of crypto giants from MEME craze to compliance transformation
1. The explosion of BSC chain ecology: from payment innovation to MEME season carnival
1. Deepening layout of BNB/BSC payment scenarios
Binance recently screened three prototype projects with BNB/BSC as the core payment option through its investment institution YZi Labs, and plans to select one for testing and investment. This move further consolidates the position of the BSC chain in the payment field, especially the concept of "time tokenization" proposed by CZ, which aims to achieve efficient interaction between KOLs and fans through BNB payments, while donating part of the proceeds to charities.
2. Traffic explosion in BSC MEME season
In March 2025, the BSC chain ushered in the "MEME Season", and tokens with Middle Eastern cultural memes as the core (such as $Mubarak, $Mansa) and community interactive tokens (such as $Answer, $TST) became the focus of the market. CZ and He Yi promoted the popularity of MEME coins through high-frequency interactions on social media, while emphasizing "liquidity first" and risk control strategies to prevent users from falling into "depth bomb" projects.
3. Technical advantages and user appeal
The BSC chain continues to attract developers and users with its low gas fees and high efficiency. According to He Yi's previous analysis, BSC's gas fees are several orders of magnitude lower than Ethereum, and through strong brand support and community resource integration, it has become the preferred public chain for DeFi, NFT and other tracks.
2. CZ and He Yi’s leadership: from crisis response to rebuilding market confidence
1. CZ’s strategic investment and high-profile appearance
After stepping down as CEO, CZ is still deeply involved in Binance ecosystem construction, not only promoting the MEME season of the BSC chain, but also strengthening the practicality of BNB by investing in payment projects. He frequently speaks out on social media and even personally tests MEME tokens (such as $TST), showing a keen insight into community needs.
2. He Yi’s compliance transformation and role as a community defender
After Binance reached a settlement with the U.S. Department of Justice in 2023, He Yi became the core promoter of the company's compliance transformation. She led the reform of the coin listing mechanism, launched the "vote to list/delist coins" function, and returned part of the decision-making power to the community. Recently, Binance decisively froze malicious market maker accounts (such as the RedStone and GoPlusSecurity incidents), confiscated earnings to compensate users, and won wide support from the community.
3. The dual effect of leadership influence
CZ's high-profile interactions with He Yi (such as the secondary creation video of the $Answer token) have both brought Binance closer to users and sparked controversy over "centralized manipulation." However, He Yi made it clear that "Binance is not a 'good guy' for the project side, but a guardian of the ecosystem," a position that is highly appealing in the context of the confrontation between retail investors and VCs.
3. Binance’s ecological strategy: compliance, community and capital layout
1. From “liquidity center” to “rule maker”
Binance has gradually transformed from a simple trading platform to a market rule maker by freezing malicious market makers and optimizing the coin listing mechanism. For example, the market maker of the GoPlusSecurity project was permanently banned for illegal selling, and its proceeds were used to compensate users, highlighting Binance's commitment to fair trading.
2. Compliance process and capital attractiveness
Despite facing a $4.3 billion fine, Binance maintained its business robustness through reserve payments (without selling crypto assets). New CEO Richard Teng emphasized that "compliance is the core of Binance's new chapter", and He Yi said in the community that "if you make a mistake, you will be punished, but you are still a good kid after compliance." This transparent attitude has enhanced the confidence of institutional investors.
3. The balance between MEME and value coins
In the MEME craze, Binance has launched tokens with high community popularity (such as Solana Ecosystem Meme Coin) on the one hand, and screened high-quality projects through the "risk observation zone" mechanism on the other hand. He Yi pointed out that the BSC ecosystem needs to take into account both speculative demand and long-term value, such as supporting Alpha projects through main site traffic and providing investors with left-side trading space.
4. Future Challenges and Industry Inspirations
1. The long-term shadow of regulatory risk
The U.S. Department of Justice’s pursuit of former Binance executives (such as Chief Compliance Officer Samuel Lim being fined $1.5 million) shows that compliance pressure will continue. Although He Yi was not directly punished, his role in historical violations remains questionable.
2. Controversy over the sustainability of the MEME craze
Most of the MEME projects on the BSC chain lack actual value and rely on community hype. If regulators legislate restrictions on "political figures issuing coins" (such as Trump family tokens), it may trigger a collapse of the sector.
3. Ecological competition and technological innovation
After the Ethereum Cancun upgrade, competition in the Layer2 track has intensified. BSC needs to maintain its advantage through lower fees and stronger developer support (the "brand and market resource tilt" proposed by How Yi), otherwise it may face user diversion.
Conclusion: The Evolution of Crypto Giants
In 2025, Binance is transforming from a "wildly growing" exchange to a "rule-driven" ecological guardian. The BSC chain's MEME season, CZ and He Yi's leadership, and compliance transformation together outline a new picture of the crypto industry - finding a sustainable future in the balance between enthusiasm and rationality, speculation and value.
