1. BNB Chain’s three major strategies: CZ traffic diversion, infrastructure optimization, and wealth creation
In the context of the overall market downturn, CZ successfully brought a new wave of traffic and market discussion to BNB Chain. The popularity of BNB Chain this time is mainly attributed to CZ's frequent Twitter interactions and controversial coin listing decisions, which continuously created topics to promote events such as TST and Broccoli, created FOMO emotions to attract investors' attention, and thus brought traffic to BNB Chain.
At the same time, BNB Chain announced its development plan for 2025 to further create an environment for users to trade MEME. It is worth noting that BNB Chain has made significant upgrades in gas fees, including reducing gas fees, supporting multiple tokens to pay for gas, and enabling the project to sponsor user gas fees. These measures are aimed at lowering the threshold for users to enter the Web3 ecosystem and improving user experience.
II. Review of recent major events of BNB Chain: dual outbreak of event-driven and strategic upgrade
1.TST: From teaching tokens to the FOMO wave of market carnival
On February 6, the BNB Chain team accidentally exposed the contract address of the sample token TST in a teaching video released on the Four.meme platform. Chinese community KOLs quickly hyped it up, causing its market value to soar from less than $500,000 to $52 million. Although CZ has repeatedly clarified that TST is not an official token and the team does not hold any shares, the market heat continues to heat up. On February 9, Binance announced the launch of TST spot and contract trading. Its market value soared 100 times in just 3 days, exceeding $500 million, becoming the "star asset" of the BNB Chain ecosystem. After the incident, BNB Chain's popularity once surpassed Solana, and Four.meme traffic surged, becoming one of the core positions for the issuance of Meme coins.
2. BNB Chain releases 2025 strategic roadmap: technological innovation and ecological expansion
On February 11, CZ said that it was time for BNB Chain to untie its shackles. Then on February 12, BNB Chain announced its 2025 ecological construction goals, which disclosed that BNB Chain would carry out a number of network upgrades. Subsequently, BNB broke through $640 and rose to $725, and the market heat increased significantly.
- Low latency and high throughput : The plan is to reduce the block generation time from 3 seconds to less than 1 second, while maintaining the ability to process 100 million transactions per day to improve the speed, smoothness and scalability of Web3.
- Gas-free transaction mechanism: Introducing BNB Chain Paymaster, allowing users to pay gas fees with any BEP-20 token (not BNB or stablecoin), and introducing a corporate-sponsored gas model, similar to SUI and Aptos.
- Anti-MEV protection mechanism: In response to the MEV loss of more than $1.3 billion in 2024, BNB Chain will hide transaction details until the block is confirmed to combat sandwich attacks and front-running robots. A private transaction pool relay system will be established to implement penalties and blacklist mechanisms for violating validators, and MEV abusers will be expelled through community governance.
- Smart wallet upgrade: compatible with EIP-7702 standard, supports batch transactions and one-click operations (such as cross-chain exchange). In the future, AI assistant will be integrated to provide portfolio management, MEV risk warning and trading strategy optimization.
- AI-first infrastructure: Audit smart contract vulnerabilities through Code Copilot to lower the development threshold; Data DAOs support users to monetize private data; Trusted Execution Environments (TEEs) provide a secure sandbox for AI agents in DeFi.
- Meme coin ecosystem support: launch code-free coin issuance tools and liquidity solutions to replicate Solana’s Meme craze while reducing fraud risks through audit mechanisms.
3. Broccoli: CZ pushes BNB Chain to a new peak
After TST was mentioned by CZ to surge, CZ's movements became the focus of MEME players. On the morning of February 13, CZ tweeted that he was curious about the operating mechanism of MEME coins, asking whether someone would create related tokens just by sharing the pet's name and photos, and questioned how to distinguish the official version. After understanding the relevant mechanism, CZ said, "It's interesting how things work. On February 14, CZ announced that the pet dog was named Broccoli, but did not provide the official contract address, resulting in tens of thousands of tokens with the same name appearing on the BSC chain in an instant, and countless players rushed to the BNB Chain for transactions. This caused congestion on the BNB Chain, the Fourmeme official website to freeze, and transactions to be blocked. CZ later said that this "stress test" exposed technical problems that the BSC chain still needs to be optimized. Although CZ repeatedly emphasized that he did not issue any tokens, the launch of three Broccoli-related projects on Binance Alpha on February 19 also indirectly indicated his acquiescence to the traffic dividend brought by the popularity of MEME.
4. SHELL: On-chain staking activities trigger fund siphoning
On February 13, BNB Chain, Binance Wallet and PancakeSwap jointly launched the public offering of MyShell token SHELL. With the investment background of Binance Labs, the activity exceeded the subscription by 105 times, attracting more than 130,000 BNB to participate in the subscription. The popularity of BNB Chain and the traffic of PancakeSwap jointly attracted traffic to Binance Wallet.
3. Analysis of BNB Chain’s Current Status and Future Challenges
1. Competitive product analysis
BNB Chain vs Solana
According to Nensen on-chain data, since CZ directed traffic to BNB Chain through high-frequency tweets in early February, the number of active addresses on the chain has shown explosive growth. On February 18, the number of daily active addresses exceeded 2.8 million, setting a historical peak in the past 12 months, which is in sharp contrast to the 36% month-on-month decrease in the number of active addresses on the Solana chain during the same period, but Solana's daily active addresses still remain above 4 million.
Data source: Nansen
Fourmeme vs. Pumpfun
According to Dune data, Pump.fun maintained a monopoly of 100,000+ new accounts per day by virtue of its first-mover advantage before February. However, with the rise of Four.meme relying on the traffic dividend of the BNB Chain ecosystem, the industry landscape has undergone a drastic reshuffle - as of February 17, the number of new accounts on Pump.fun has been halved to 50,000/day, while Four.meme's data during the same period has increased 20 times from less than 500 to more than 20,000/day. Although Four.meme's current scale is only 40% of Pump.fun, its 325% week-on-week growth rate has made it quickly rise to become one of the important MEME launch platforms.
Data source: Dune
Data source: Dune
2. BNB Chain has driven a new round of MEME craze in the short term
More iconic is that on February 14, when CZ disclosed his pet dog "Broccoli" and triggered a copycat frenzy, the gas fee of the BNB Chain network instantly soared to $0.43, setting a new high since January 2022. This set of data confirms the success of CZ's traffic diversion strategy, which has brought new active users to the low-heat BNB Chain. Combining CZ's recent actions and BNB's innovative plans, it can be inferred that MEME will be one of the main development goals of BNB Chain in 2025. At present, under the influence of Binance's traffic, BNB Chain has started the first phase of the MEME heat cycle. In the current market lack of new narrative drivers, BNB Chain may continue to rely on the popularity of Meme coins to maintain market attention, and high-return MEME may still be born in the BNB Chain ecosystem in the short term.
Data source: BNB Chain
3. Future Challenges
However, BNB Chain still faces multiple challenges in replicating Solana's Meme craze. This is mainly because of the recent crisis of trust in the MEME track. Since the MEME launched by the Trumps and the Argentine president caused a large number of users to lose money, the frequent issuance of coins by the president and celebrities has harvested a large amount of liquidity in the crypto market and severely hit market confidence. In the future, they may not pay for MEME on a large scale, and it is difficult to restore investors' trust. In addition, the current cryptocurrency market is generally affected by Trump's cooling of transactions, macroeconomics and policies, and generally continues to fluctuate and show a downward trend. With the callback of BTC, altcoins have fallen sharply, and the previous Ai Agent craze has gradually receded. In this sluggish market situation, BNB Chain may face the dilemma of "increasing traffic but insufficient capital inflow".
4. Potential Impact
After BNB Chain regained market attention through strategic upgrades and the MEME craze, Solana, which previously dominated the MEME track, will face new competitors. With the strong rise of the BNB Chain ecosystem, Solana, which has long dominated the MEME track, is facing unprecedented competitive pressure. This change in the competitive landscape may enable Solana to accelerate technology upgrades and ecological reforms. In addition, BNB Chain's phased victory has seen opportunities for other public chain ecosystems. More ecosystems may learn from BNB Chain's triple strategy of "event marketing + technology upgrade + wealth effect" for promotion, thereby leading a new wave of craze.
Note: All cryptocurrency investments, including income products, are highly speculative and involve significant risks. Past performance of a product does not guarantee future results. The cryptocurrency market is highly volatile. Before making any investment decisions, you should carefully evaluate whether it is appropriate to trade or hold digital currencies based on your personal investment objectives, financial situation and risk tolerance, and consult a professional financial advisor. The information in this article is for reference only and does not constitute any investment, legal or tax advice. The author and publisher are not responsible for any losses resulting from the use of the information in this article.
