On the F1 track, where speed and passion intersect, every millisecond is the difference between victory and defeat, and every innovation is a battle to the top. In February this year, Gate.io, the world's leading digital asset trading platform, officially announced that it has become the official partner of the F1 Red Bull Racing Team. In two extreme challenges of different dimensions, the spirit of innovation has allowed both parties to find a resonant rhythm.
This cooperation not only symbolizes another key leap in Gate.io's brand globalization strategy, but also coincides with the important moment of its 12th anniversary. The platform simultaneously released a new Chinese name "大门", which means connecting users with the future of the crypto world in a more open manner. Gate.io founder and CEO Dr. Han formally proposed a new strategic goal at this point - to build the "next generation super unicorn exchange" and enter the next cycle of the crypto industry with a new attitude.
The "gate" is renewed to start the evolution of "next generation super unicorn exchange"
On the occasion of its 12th anniversary, Gate.io officially launched a new Chinese brand name - Gate, which is not only the starting point, but also the entrance to explore the future, symbolizing the brand's more open, diverse and global pattern. Gate.io will also use the name of the gate to start the evolution of the "next generation super unicorn exchange".
Over the past twelve years, Gate.io has used technology as the key and services as the bridge to open the door to the world of encryption for users:
- The number of currencies launched exceeded 3,800+, continuing to lead the industry;
- Its comprehensive strength ranks among the top three in the world, and its 24-hour spot trading volume ranks second in the world;
- Build a complete ecological landscape covering transactions, Web3 wallets, payments, investment incubation, etc.;
- The price of the platform currency GT reached a maximum of US$25,960, and its market value jumped into the top 34 in the world.
The opening of the "gate" not only summarizes Gate.io 's past accumulation, but also heralds a new stage with broader possibilities. The positioning of "the next generation of super unicorn exchange" is its deep insight into the future trends of the industry and forward-looking strategic layout. As a veteran exchange in the cryptocurrency industry, Gate.io has accumulated profound experience in its twelve years of development. Today, facing the opportunity of a full-scale outbreak in the industry, Gate.io will make full efforts in key dimensions such as technology, security, ecology and brand, start a new growth curve, and strive to create a future-oriented industry paradigm, and continue to create greater value for users and the industry.
Unleashing the dual potential of safety and innovation, injecting momentum into industry innovation
The F1 Red Bull Racing Team has long dominated the racetrack with its innovative technology that goes beyond the limit and strict security management. In the blockchain industry, Gate.io is also known for its emphasis on both innovation and security. Gate.io has joined hands with the F1 Red Bull Racing Team to unleash dual potential in cross-border collaboration and inject new momentum into the construction of the "next generation super unicorn exchange."
In terms of product innovation:
- Gate.io launched the Innovation Zone and launched more than 1,000 tokens, bringing users more diverse product choices and capturing multiple memes with dozens of times increase in value;
- Gate.io pioneered the launch of MemeBox 2.0, which integrates popular chain Meme tokens into exchange accounts with one click, bringing users a convenient and secure Web3 trading experience;
- Gate Launchpool has become the industry's leading new coin mining platform, with more than 140 projects launched and a total of more than $14 million in airdrops and mining rewards issued;
- GateChain continues to upgrade core functions including DA, and actively expands Web3 ecological applications such as wallets, transactions, financial management, NFT and Meme, deeply linking the on-chain ecology;
In terms of security and transparency:
- Gate.io cooperates with the US auditing agency Armanino LLP and adopts the Merkle Tree open source solution to regularly disclose asset reserves;
- As of January 2025, the total value of the platform's reserves exceeded US$10 billion, ranking fourth in the world, with a total reserve ratio of 128.58% and excess reserves of US$2.296 billion, ahead of the industry average;
- In addition, Gate.io continues to upgrade its risk control systems and protection mechanisms, and continues to invest resources in building a multi-level security system, covering cold wallet management, multi-signatures, real-time risk control warnings, and a global security team's 24/7 monitoring mechanism.
Just like the balance between speed and precision on the F1 track, Gate.io always takes user asset security as its first principle while pursuing the ultimate experience. This ability to balance innovation speed and security bottom line enables Gate.io to not only lead the new trend in the encryption industry, but also lay a solid foundation for its creation of the "next generation super unicorn exchange."
Cross-border cooperation: a key leap in the process of globalization
In the increasingly competitive global landscape, brand recognition and cultural identity have become new thresholds that the crypto industry must overcome. As one of the world's most watched and influential sports events, F1 covers hundreds of millions of viewers and is known for its high-end, cutting-edge, and international image. This cooperation has also become one of the realistic starting points for Gate.io's strategic vision of "Super Unicorn Exchange". Through the cultural resonance of the world's top sports IPs, Gate.io is reshaping user perception, leaping from a technology platform to a global digital lifestyle spokesperson, and further consolidating its international influence and brand value.
Through the world's top stage like F1, Gate.io can not only reach more high-value users around the world, but also further strengthen the brand's core characteristics of "speed, innovation, security, and connection" at the cultural level. At the same time, this also shows that Gate.io is building a larger and more open international brand matrix - under the layout of compliance, globalization, and branding, it is moving towards a longer-term and broader future.
Twelve years later, the original intention remains unchanged, and the future has come
Looking back to 2013, Gate.io started with the original intention of "opening the door to crypto assets for global users". Twelve years later, this door has connected tens of millions of users around the world and has become an indispensable force in the global crypto economy. Now, standing at a new starting point of twelve years, Gate.io, in the name of "gate", joins hands with the F1 Red Bull Racing Team to continue to explore infinite possibilities with a firmer belief and a more open attitude, and embark on a new journey of "the next generation of super unicorn exchanges". The future belongs to those who know how to persist in speed and stick to safety in innovation. The door has been opened, and a new era of cryptocurrency is coming.
Disclaimer : This content does not constitute any offer, solicitation, or recommendation. You should always seek independent professional advice before making any investment decision. Please note that Gate.io may limit or prohibit all or part of its services from restricted regions.
