Gate, the world's leading cryptocurrency trading platform, has officially launched its new international domain name Gate.com and released a new logo at the same time, with the goal of unifying brand identity, enhancing global influence and user trust, announcing that the platform has officially entered a new stage of development. This move not only continues the main line of brand upgrade on the occasion of Gate's 12th anniversary, but is also highly consistent with its vision of "next generation super unicorn exchange" proposed at its 12th anniversary global celebration in Dubai recently, marking a key transition for the platform from leading to leading, and from technological innovation to deepening of globalization strategy.
Previously, Gate has officially launched a new Chinese name "门", which means opening the door to the future of encryption for global users. The unified renewal of the domain name and logo not only demonstrates the brand's cultural inclusiveness, but also heralds a new chapter for Gate in connecting global users and building a trusted ecosystem.
Brand Renewal: From Image Upgrade to Strategic Evolution
As a pioneer in the crypto industry, Gate has been committed to building a secure, compliant and innovative digital asset trading ecosystem since its establishment in 2013. The platform has served 23 million users worldwide and supports spot, contract, leverage and financial transactions of more than 3,800 cryptocurrencies, ranking third in the world in terms of comprehensive strength. At the same time, Gate is the first to use zero-knowledge technology to verify the security of reserves, ensuring that the platform assets are 100% verifiable. According to the latest reserve report, the total reserve of the Gate platform exceeds US$10.865 billion, and the reserve rate reaches 128.57%.
This brand renewal not only achieves a qualitative leap in visual terms, but the new domain name Gate.com also reflects a key step in the platform's global communication strategy. The domain name is concise, powerful, highly recognizable, and has global applicability, which helps to enhance users' awareness, professionalism, and trust in the platform. The new logo uses a more modern and minimalist design language to convey the core concept of "trust-based, technology-driven, and continuous evolution", symbolizing the comprehensive upgrade of the platform in the three dimensions of technology, ecology, and compliance.
In addition, Gate Group's global site Gate and all local licensed platforms Gate Japan, Gate Dubai, and Gate Europe will uniformly use Gate to achieve an integrated presentation of the global brand, further consolidating Gate's professional image and international influence as the world's top exchange.
Strategic Leap: Building the “Next Generation Super Unicorn Exchange”
Behind the brand upgrade, Gate carries a greater strategic vision. On April 30, Gate held its 12th anniversary global celebration in Dubai. Founder and CEO Dr. Han first proposed the development vision of building a "next generation super unicorn exchange." The strategy emphasizes the systematic leap of the platform in three key dimensions:
● Technology-driven : Leading the upgrade of global digital asset trading experience through continuous product iteration and underlying technology breakthroughs;
● Global compliance : Based on licenses and regulatory authorizations in multiple locations around the world, we build a compliance operation network and establish industry credibility;
● Ecological integration : Focusing on the core of transactions, we expand diversified businesses such as Web3, infrastructure, and investment to build a closed-loop ecological system.
Gate hopes to become an infrastructure platform for the development of the global digital economy by continuously promoting "professional, secure, and open" products and ecosystem construction, and provide global users with future-oriented trusted digital asset services.
Global compliance landscape: extensive layout, multiple developments
Gate Group attaches great importance to "compliance first" and continues to expand its global compliance footprint. In recent years, many of its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar and Hong Kong, China.
In 2024, Gate Group completed the acquisition of licensed Japanese exchange Coin Master, further consolidating its compliance position in the Asia-Pacific region. Recently, Gate Technology FZE (Gate Dubai), a subsidiary of Gate Group, has obtained a VASP license under the supervision and regulation of Dubai VARA, and is allowed to provide crypto asset trading services, covering institutional investors, qualified investors and retail users. This marks a key step for Gate Dubai to expand into the Middle East and global markets, and also confirms its long-term commitment to security, transparency, and user protection.
Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, Gate is moving from a leading exchange to a trusted global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image, but also a signal of Gate's long-term commitment and vision to global users. In the future, Gate will continue to adhere to the development path of user-first, technological innovation, and global compliance, and work with global users, developers, and partners to jointly open up a safe, open, and sustainable crypto future.
Disclaimer:
This content does not constitute any offer, solicitation, or recommendation. You should always seek independent professional advice before making any investment decision. Please note that Gate may limit or prohibit all or part of its services from restricted areas. Please read the User Agreement for more information, link: https://www.gate.io/en/user-agreement .
