Entrepreneurship Web3.0 Column | Interview with Zeuspace founder Dr.Andy: From quantitative funds to on-chain asset management, what is the story? Insight into new Web3 practices!

  • Dr. Andy Cheung, founder of Zeuspace and former partner at UK exchange CBCX, shares his transition from traditional economics to Web3.0 entrepreneurship, driven by Satoshi Nakamoto's Bitcoin paper in 2016, which challenged his views on monetary theory.
  • He highlights Web3.0's potential to reduce transaction costs and reshape economic frameworks, though the transition will be slow due to institutional and regulatory hurdles.
  • Andy discusses his dual focus: CBCX (a traditional exchange transitioning to Crypto) and Zeuspace (a Hong Kong-based quantitative trading platform), aiming to bridge Web2.0 and Web3.0 users.
  • Key challenges include balancing compliance costs (e.g., licensing, security) and risk management, particularly in volatile markets where long-term predictions are unreliable.
  • For retail investors, he cautions against high-risk on-chain activities, emphasizing education and incremental participation in Web3.0.
  • Andy stresses entrepreneurship’s personal toll—breaking ego, embracing humility, and adapting to rapid innovation—while advocating long-termism in Crypto.
  • His final advice: trust math over economic models, and explore opportunities in compliant, incremental markets like the Middle East and South Africa.
Summary

Original author: Mankiw Brand Department

Opening words

Starting Web3, talk every Wednesday!

"Starting Web3.0" is an interview program for Chinese Web3.0 entrepreneurs initiated by Mankiw Law Firm. Every Wednesday night, we invite industry leaders, first-line institutions, and well-known entrepreneurs to be guests in the live broadcast room. Through positive voices, rational discussions, and experience sharing, we help the compliance and healthy development of China's Web3.0 industry.

In this issue, we invited Dr. Andy Cheung, founder of Zeuspace Quantitative Fund, partner and chief economist of the British exchange CBCX, to have an in-depth dialogue with Mankiw Law Firm lawyer Niu Xiaojing around his career transition from quantitative funds to on-chain asset management.

(The audio transcription text record has been processed by AI, and there may be omissions and errors.)

Welcome to this issue's guests, please introduce yourself to everyone!

Niu Xiaojing:Good evening, everyone. Today we are honored to invite Dr. Andy Cheung, a postdoctoral fellow in economics. He graduated from Oxford University and Bristol University and received a postdoctoral degree from Oxford. He was a partner of CBCX, a well-established British exchange, and is now a co-founder of Zeuspace. Tonight we will talk about his career transition from quantitative funds to on-chain asset management, and see how he transformed from an economist to a Web3.0 investor. Now, please let Andy give a brief self-introduction.

Andy:Hello, everyone. I have been deeply involved in quantitative econometrics from undergraduate to postdoctoral studies, and my doctoral degree focuses on "transaction cost theory", laying the foundation for entrepreneurship. I studied for a double master's degree at Oxford, and the direction of artificial intelligence made me very interested in "AI+Finance". After completing my academic studies, I worked in investment banks and hedge funds in the City of London for nearly 8 years. In 2018, I came to Hong Kong and started a full-time business after a short period of working in an investment bank.

My fate with Crypto began in 2016: At the UCL academic conference, my partner (now my partner) at Imperial College recommended Satoshi Nakamoto's Bitcoin paper, which completely overturned my understanding of traditional economics. As a scholar studying transaction costs and monetary theory, this impact made me determined to enter the Web3.0 field. I currently run two institutions: an exchange business in the UK and a quantitative trading platform in Hong Kong. This is roughly my experience.

Q1: From the perspective of transaction costs, has Web3.0 or blockchain brought a profound impact on traditional economy and finance?

Niu Xiaojing:Andy just mentioned that he focused on "transaction cost theory" during his studies. I am particularly curious, do you think Web3.0 or blockchain has brought great changes to traditional economy and traditional finance from the perspective of transaction costs?

Andy:The core of transaction cost theory is to focus on “how to reduce transaction costs” – from a macro perspective, it can promote GDP growth; from a micro perspective, it can increase corporate cash flow and create more profit space. Transaction costs are crucial from both micro and macroeconomic perspectives.

The essence of Web3.0 is to subvert the traditional economic model and significantly reduce transaction costs. The Internet has also reduced costs in the past, but Web3.0 goes a step further, especially at the level of “institutional costs” – whether it is the cost of laws, compliance, policies, or governance mechanisms, it is expected to be significantly reduced. However, this process will be extremely long because it involves a conflict between tradition and the future, and institutional evolution takes time.

Looking back at history, the modern economic system, industrial civilization, and even global integration have evolved slowly over decades or even hundreds of years. Web3.0 also needs to go through several rounds of ups and downs before it can form a mature governance framework. Now we see that the institutional cost of decentralization is still quite high, and it needs a process to gradually reduce it.

Q2: Will the process of blockchain changing finance and society be more complicated and longer than the Internet revolution?

Niu Xiaojing:The past Internet (Web 2.0) was more of a technical change, not involving deep changes in institutions, finance, and law. Do you think the changes in blockchain are more complicated, profound, and longer than those in the Internet?

Andy:In fact, Web3.0 is a continuation of the Internet. The changes in the Internet began with technology-driven, from accumulation to the outbreak in the 1980s and 1990s, and later formed the Internet economy, which has changed the foundation of global governance - for example, it has accelerated the linkage between global trade and finance. Especially before the epidemic, the linkage between global trade and finance was inseparable from the Internet.

But the core of Web3.0 is "decentralization", which is not only a technological upgrade, but also a large-scale subversion of institutional construction, economic and monetary frameworks. Once popularized, it will form a new organizational form and division of labor model, which can be called a "metaverse-level transformation."

Will it run parallel to or replace the traditional economy in the future? This is an open topic. But from a historical perspective, the transition period of such changes is usually very long, and no one can predict who will lead - just like no one thought that Britain would promote the Industrial Revolution, the future of Web3.0 is full of imagination.

Q3: What opportunity made you turn from traditional economics to Web3.0?

Niu Xiaojing:You mentioned that you came into contact with Crypto and blockchain in 2016 and came to Hong Kong in 2018. Did you have the idea of exploring Crypto when you first learned about it? What are the driving opportunities for the transition from traditional economics scholars to Web3.0?

Andy:At the UCL academic conference, I met my current partner (who was a postdoctoral fellow at Imperial College at the time), and we had a great chat. He asked me "Do you know Crypto?" and recommended Satoshi Nakamoto's paper, saying "You should read this if you study monetary theory." I had heard of Crypto at the time, but I didn't know much about it and still looked at it from the perspective of traditional economics. Later, when I worked in an investment bank, many top economists in the Chinese community said "This thing is the tulip bubble."

But I don't agree at all. Because after reading Satoshi Nakamoto's paper, I found an essential problem: whether it is Keynesianism, Friedman's free economy, or neoclassical economics, their starting point is "money supply" - to put it bluntly, "how much money to print." And Satoshi Nakamoto proposed a new perspective: "Why must we discuss it from the money supply side? We should think from the demand side - why should we give the right to issue currency to the central bank? It is most effective to manage your own money", because only you know how to spend money to create the greatest value. This deeply convinced me, and it is also in line with the development logic of artificial intelligence - distributed decision-making is often more efficient.

In 2017, I participated in some ICO projects. Although the industry was in chaos at the time, I saw the potential. In 2018, I entered the Crypto field full-time. I chose the secondary market because I had experience in secondary transactions in investment banks, and most of my partners were scholars in the field of AI, so the team had more advantages in the secondary market. This was the main opportunity for transformation.

Q4: From traditional quantitative to Web3.0 entrepreneurship, which capabilities can be reused?

Niu Xiaojing:You not only combine your own interests, but also make choices based on your judgment of the industry and future value pursuit. From traditional quantitative to hedge funds, and then to Crypto, are there similarities in these experiences during the entrepreneurial process? Which capabilities are reused in entrepreneurship?

Andy:At the beginning, I thought that "academic research, investment banking practice, and entrepreneurship" could be achieved at the same time, and the three were highly related: using academic models to support investment banks, using investment banking resources to feed back Crypto research, and then transforming new Crypto discoveries into academic achievements. For example, the foreign exchange, gold and Crypto that I looked at in investment banks are essentially "currencies". Investment banking models (derived from academic mathematical models) can be used to analyze Crypto, and new insights from Crypto can also be used in papers. But after the scale expanded, I found that decision makers had to go all in - there was simply not enough energy to allocate.

When the scale of the enterprise grows, the social responsibilities and risks you have to bear increase accordingly. The time and energy consumed by decision-making is amazing, and it is difficult to take care of other things. So I had to make a choice. In the end, I followed my heart and chose to start a business - because I think I have entrepreneurial spirit and dare to take risks. As the head of the company, although I am in charge of everything, I am now more focused. Our decisions are mainly divided into two categories: one is short-term hot spots, such as the combination of ICO and Crypto is very popular now, should we do it? What is the valuation? Should we respond to the public market? The second is long-term strategy, such as whether to combine traditional Web 2.0 and Web3.0? Should new quantitative trading strategies be launched?

Q5: In a market with frequent black swans, how to balance risks and returns?

Niu Xiaojing:Many things in the investment field are unpredictable. For example, some well-known quantitative funds in the past had great returns in the first ten years, but they may close down due to a black swan event.

Andy:In abstract terms, we mainly consider two points: one is the "survival problem" - controlling the bottom line risk; the other is the "incremental problem" - how to survive better, create cash flow, make the returns more balanced, and resist the risks of black swans or gray rhinos. The current market environment is highly dynamic, nonlinear, and completely unpredictable.

To be honest, if an investment bank or institution makes a "prediction" for you, don't believe it - most of them are just guessing. The real judgment still depends on yourself. From a mathematical point of view, ultra-high frequency trading (microsecond level) may improve the accuracy of short-term predictions through probability, but I think the prediction of medium- and long-term trends (such as daily level) is pure nonsense. Economics is essentially a social science. It is difficult to study human behavior using the methodology of natural science - there is too much noise and too many black boxes. This is also a big challenge for quantitative research.

Q6: Can you introduce CBCX and Zeuspace? How do the two companies collaborate? What is the future strategic plan?

Niu Xiaojing:Your statement just now makes me feel that the transformation of Web3 may be comparable to the industrial revolution in history, which is a transformation of great magnitude. Back to your career, can you introduce the overview of your institutions - Zeuspace and CBCX? And the main directions and work you are responsible for in these two institutions?

Andy:These two institutions, one represents "tradition" and the other represents "future", and we are gradually integrating the two. CBCX in the UK is an old liquidity provider, similar to the well-known Futu and Interactive Brokers, mainly providing customers with gold futures, commodities, and foreign exchange trading services. At present, we have obtained licenses in the UK, and have also obtained licenses in South Africa and the Middle East, and are transforming to provide cryptocurrency trading services.

Zeuspace in Hong Kong focuses on quantitative trading and has been engaged in asset management for 8 years. Its customers are mainly family offices and institutions, and the scale of self-operation accounts for more than 50%. Simply put, we are a parallel model of "asset management + exchange".

From a strategic perspective, we are promoting the deep transformation and bundling of the two institutions. Quantitative trading in Hong Kong focuses on the pure Crypto field; CBCX uses the advantages of the license to gradually take over the Crypto business. This is what we must do at this stage. CBCX has been running for three or four years, with more than 10,000 users, 80% of which are institutions. Now it is accelerating its transformation. In the future, it will mainly integrate in two aspects:

First, launch financial products, combine Hong Kong's asset management advantages, and provide customers with more asset management products. Originally, we did not touch retail, but now we are turning from high-net-worth people to retail, reflecting our trading strength.

Second, support RWA issuance, such as welcoming RD or tokenization projects to issue coins on our exchange. Energy in the Middle East and gold in South Africa are both good RWA targets, and we can provide issuance services.

Although the exchange used to do traditional business, it has been transforming into Crypto after obtaining the license, and it must speed up. Our advantage is to "help Web 2.0 users turn to Web 3.0". We do not compete with traditional Crypto exchanges for the market, but help them convert customers. In theory, it is a win-win situation.

In the long run, referring to cases such as SQL, Repo, Hidden Road, and Robbing Pool, in the future, Crypto may be able to trade US stocks, US bonds, and even gold and crude oil. We will also open this channel, but the premise is compliance - after compliance, everyone can use Crypto to buy and sell physical spot or futures to create more value. This is actually a "bridge" work, which is very similar to Hidden Road and Repo.

Q7: Where does CBCX's compliance costs focus? What is special about Zeuspace's risk control mechanism?

Andy:CBCX's compliance costs mainly include several aspects: First, the underlying technology, such as the stability of the trading platform and its ability to resist hacker attacks. Stress testing is required, and the construction process takes 6-9 months; second, high-end talents, compliance and technical team operations and maintenance to ensure that there are no risk loopholes; third, user screening, KYC and source of funds review for institutions and individuals, all of which will increase compliance costs.

Zeuspace's risk control mechanism is mainly reflected in two aspects: first, the technical level, matching strategies according to customer risk preferences - aggressive, conservative or neutral, some customers are willing to add leverage, and some pursue capital preservation, which requires targeted design; second, fund layout, which is the key to market differences.

Now the quantitative scale is uneven, small funds may do short-term arbitrage and high-leverage speculation, while we manage funds of over 100 million, and the consensus is "never add leverage, futures at most 1x", and never let customers blow up their positions. If customers want to "double their money in one day", we suggest playing Dex. We don't gamble with the money of institutions or high-net-worth customers. Therefore, the difference in quantitative trading is not in technical strategies, but in fund management and position control.

Q8: How does Zeuspace show asset portfolios to users?

Andy: Full-process quantitative automatic trading, using AI to automatically issue reports and net value. If users want to view fund accounts, they can participate in closed-door meetings, open real accounts to display trading mechanisms, and third-party audited performance tracking (track record), using the traditional fund model.

We communicate with users regularly: discuss strategies at the end of each month, and communicate every Monday night. Because users are mainly family offices, not retail investors, private equity funds are relatively closed. However, in the future, the exchange will open retail wealth management products, and the technology will be provided by Zeuspace to achieve the integration of the two.

Niu Xiaojing: It sounds like "AI on the left hand and Crypto on the right hand."

Andy:Yes, the team is all from AI background, and we can never rely on people to do what machines can do. In Web3 culture, efficiency is the priority, and people should experience life more - AI is better than people except for emotional value, which has been verified in practice.

Q9: How to ensure the security of Crypto wallets or funds?

Andy:I mainly use centralized exchanges (CEX), and I dare not take risks due to large amounts of funds. Dex has too many custody risks and wallet vulnerabilities, and users' security awareness is also insufficient. At present, it is only slowly converting customers (mostly traditional institutions and high-net-worth people who are not familiar with on-chain operations).

What we can do is "remind, prevent, and educate", but the platform is difficult to control the vulnerabilities of the aggregator and the wallet itself, and problems will be very troublesome. Retail investors can only operate on the chain for stimulation, and 99% of retail investors will lose money. Making big money by doing this is essentially gambling, and the few profits are mostly luck.

Q10: (Audience question) How can ordinary people participate in Web3.0? What stage is RWA currently in?

Andy:Ordinary people can start with the Web3.0 report of mainstream media (such as Mankiw), and find a direction to go deeper after a broad understanding. This is how we started.

RWA is too early, just passed the "concept exploration period", and is in the "infrastructure construction period" - the title confirmation agreement, compliance framework, etc. are still being built, especially in emerging markets where there is a lack of standards and are still being explored.

Q11: Talk about your experience in the process of obtaining a license and the progress and challenges in the exploration of payfile (payment files)?

Andy:Hong Kong has obtained offshore licenses and MOS licenses, and more exchange licenses, such as the UK FCA license, which is being upgraded to the bank level (750 license).

The core is two points: First, compliance is a must. It is difficult to get customers in highly regulated areas (London, New York, Hong Kong) without a license. This is the basis of long-termism; Second, develop incremental markets after compliance, such as South Africa and the Middle East - these areas were once British colonies, with many Chinese people, compliance-friendly, and suitable for incremental growth. Simply put: lay the foundation and build a brand in strict areas; do incremental growth in friendly areas. The most feared thing is to be blindly aggressive in existing areas (such as Hong Kong).

Payfi is a later plan. If compliance allows the use of stablecoins to trade gold and foreign exchange (like using Crypto to buy US stocks now), the demand for deposits and withdrawals will increase significantly, and the demand for stablecoins will expand. Only then will Payfi's business have a foundation. Now overseas users are gradually accepting "using Crypto to buy traditional assets", which is a major trend, but compliance is still immature. Many countries are exploring. Legal compliance is the key, and we will promote it after popularization.

Q12: What is the most difficult thing in building a stable and robust asset system?

Andy:Each part is difficult, because the market is dynamic and cannot be thought of linearly. For example, when there is a market, there is no regulation and lack of technology; when there is regulation, there is no market. There are shortcomings in every cycle.

In 2017-2018, the market was hot but there was no regulation, and it was a mess; in 2020-2021, user awareness improved and technology advanced, but when regulation came, many institutions collapsed; now that regulation is popular and user awareness is high, market liquidity is poor again. There are always shortcomings, and the key is to balance in the dynamic, which is difficult.

Q13: For traditional Web 2.0 customers, will you provide user education or recommendations for Web3.0?

Andy:We cannot do user education, it depends on the users themselves to understand. And the division of labor in society should be clear - this kind of work should be done by law firms like Mankiw or the media, we are not suitable. We are more about helping customers identify risks, and we work with reliable institutions (such as Mankiw) to let customers know that we are a reliable platform. Believe it or not, you must pass Mankiw's test first, that's for sure.

Q14: Starting a business is difficult, have you ever regretted it? Talk about the impact of entrepreneurship on personal growth?

Andy: No regrets. The elimination rate in this industry is too high, and the reason we can survive is to "stay true to our original aspiration and stick to long-termism" - do things in a low-key manner and don't like to advertise. Talking about Crypto 10 years ago was considered a pyramid scheme, and no one believed it 8 years ago, but as long as the direction is right, persistence is meaningful. Failure is okay, don't start a business without this mentality. Only when you can do what you like can your life not be lived in vain.

Many people in our team are PhDs from Ivy League schools, but after starting a business, they found that the halo of academic qualifications is useless. The core of entrepreneurship is to let people recognize themselves: break their self-esteem, learn to be humble and honest, and "take off Kong Yiji's long gown." Don’t take the advantages of the platform as personal ability (such as the halo of investment banks), you need to work hard to start a business, and you need to continue to learn - young people are innovating faster than us on the chain, and if you don’t follow up, you will fall behind.

Q15: Finally, share a life insight!

Andy: Adhere to the first principles, believe in mathematics and physics, and don’t be superstitious about economics - 95% of economic models are based on untenable assumptions, human behavior is difficult to predict, and models are easily invalid. Finally, if you are interested in our exchanges and funds, you are welcome to come to Hong Kong and London to exchange and explore opportunities.

Niu Xiaojing: Thank you Andy for sharing, see you next Wednesday!

Starting a business is not easy, but your story must be cool!

Welcome to join Mankiw’s "Entrepreneurship Web3 Column" to inject real and fresh power into China's Web3.

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Author: 曼昆区块链

This article represents the views of PANews columnist and does not represent PANews' position or legal liability.

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