Author: Weilin, PANews

Despite the ups and downs of the market, Memecoin trading remains one of the most active and popular crypto activities among Gen Z. How to provide users with a friendly and fast experience that allows them to "get ahead" in the complex trading world has also become a new opportunity worth exploring for project parties.

Blum, which is positioned as "TON Ecosystem One-Stop Memecoin Trading Platform", is in line with this trend. Relying on Telegram's huge traffic entrance, it has created an extremely fast channel to the Memecoin world. Through the native trading robot based on Telegram Mini App, Blum provides a fast and extremely simple trading experience - reducing the traditional cumbersome more than 40 meme coin trading steps to a few clicks. At present, the trading robot has attracted more than 700,000 traders and the trading volume has exceeded 50 million US dollars.

Blum was founded by a former Binance executive team with a deep industry background and received investment support from YZi Labs and TOP.co. In March 2025, Blum completed a $5 million Pre-Seed and Seed round of financing and announced the development of AI-driven Memepad. This round of financing was led by gumi Cryptos Capital, with participation from well-known institution Spartan Capital, and continued support from early investors YZi Labs and TOP.co. The seed round also attracted OKX Ventures, Bitscale Capital, Wintermute and several angel investors to join.

With the native token $BLUM launching TGE in June, Blum has entered a new stage of development. In this article, PANews will analyze Blum’s business logic and future potential from multiple perspectives, including its core products, team background, token economics, and roadmap.

Product Matrix: Building a one-stop fast entry for Memecoin

Blum's product layout closely follows the needs of Memecoin users and gradually forms a complete trading path, including: Blum trading robot : supports instant trading of new coins and popular tokens on chains such as TON, Solana, BNB Chain, etc. in Telegram. It has attracted more than 700,000 traders and accumulated trading volume of more than 50 million US dollars. Blum Memepad : A launch platform designed for Memecoin creation and discovery, it has been used to launch more than 235,000 tokens, becoming the second largest launch platform after pump.fun. Spot trading function : Provide traders with hundreds of token trading services on TON, with lower transaction costs and seamless execution experience. Referral and reward system : A highly competitive incentive mechanism that rewards users and communities for real trading behaviors.

At the same time, Blum is also about to launch a new native Telegram trading terminal and perpetual contract trading function , the latter of which will provide an order book experience and integrate native trading robots. With the arrival of TGE, the project has also established $BLUM staking, token repurchase and destruction mechanisms to support long-term value growth.

Blum co-founder Gleb Kostarev said that Blum chose Telegram from the beginning because it is one of the best entry points to the new user group of Web3. Telegram has nearly 1 billion users and has become a gathering place for the Web3 community. Blum has been continuously optimizing the trading robot and mini-program experience in Telegram. In addition, TON has a clear policy on the ecosystem, requiring Mini App to be deployed on TON and not to integrate wallets such as Phantom. This mechanism naturally forms a strong binding relationship between Telegram and TON. Therefore, we choose to focus instead of spreading our energy on multiple platforms.

Blum's vision for the next 5, 10, and 20 years is to simplify and improve the on-chain transaction experience. In the future, he will continue to create tools that make Web3 easier to use.

TGE and token economics, $BLUM empowers multiple aspects of trading experience

BLUM will hold a TGE in June. Blum's native token $BLUM will have practical uses from the launch, including in-app fee discounts, staking rights, and future airdrop qualifications. In addition, Blum also plans to introduce a token repurchase and destruction mechanism to enhance the long-term value of BLUM.

The total supply of $BLUM is 1 billion, using the innovative “Cradle Airdrop” mechanism:

Community – 20% of total supply

50% allocated to pre-launch airdrops (Drop games, referrals, Memepad users and other activities); 50% reserved for post-launch rewards; 30% of pre-launch airdrops will be unlocked at TGE, and the remaining 70% will be unlocked linearly over 6 months

Ecosystem Growth – 20% of total token supply

This portion is used to support liquidity provision, developer incentives, product integration, and strategic expansion, including providing token liquidity on major exchanges to promote healthy market trading activities. 19% will be unlocked at TGE; 81% will be released linearly over 48 months.

Treasury – 28.08% of total supply

Used to fund product development, legal, security, operations, and reserves. Built as a long-term buffer to ensure the sustainability of the protocol

10% of the fund pool is unlocked at TGE; 90% is unlocked linearly within 48 months

Contributors – 16.11% of total supply

For the people behind the product, it is consistent with long-term execution. Contributors earn allocations by actively building and maintaining the protocol. 12-month lockup period, followed by linear unlocking over 24 months; no unlocking at TGE

Strategic Investors – 15.81% of total supply

Allocated to infrastructure partners and investors who contribute to the development of the ecosystem. The structure is designed to discourage short-term speculation and reward long-term commitment. There is a 9-month lockup period, followed by a linear unlock over 18 months; there is no unlock at the TGE

The Blum team said that $BLUM will not become a meaningless meme coin. Its design goal is to make the token the core of the ecosystem, not a hype tool. We have also approached centralized exchanges, but the focus is to encourage users to use $BLUM in their own tools rather than relying solely on external platforms.

Roadmap Outlook: Perpetual contract trading will be launched, and mobile app is planned to be launched

At the same time as TGE was launched, Blum also announced the development pace and product upgrade plan for the next stage.

Second quarter of 2025 (Q2)

TGE (Token Generation Event), airdrop rules, token usage and token economic model announced

Memepad and Trading Arena launch AI intelligent agents

Support integration of fiat currency deposits and withdrawals

Semi-custodial wallet launched

The web platform will launch a trading terminal and token transmitter

· Expansion of multi-chain ecosystem (supporting Solana, BNB Chain and other blockchains)

Telegram Mini App and web version support perpetual contract trading

Telegram Mini App platform launches advanced trading terminal

Third quarter of 2025 (Q3)

Support for listing token projects on Blum’s DEX and other products

Perpetual Contract Recommendation System V2 is launched

Launched MPC (Multi-Party Computation) wallet

· Launched the Blum mobile app

Implement chain abstraction function (unified multi-chain interaction experience)

Integrate more DEX decentralized exchanges

At present, starting from the trading experience, Blum is trying to change the trading experience of memecoin, so that users can say goodbye to the cumbersome process. With the dual support of TON ecological native support and Telegram's huge user base, Blum has a natural traffic entrance and usage scenarios. If it can continue to promote the implementation of core functions, optimize user incentive mechanisms, and build a stable value capture system through $BLUM, Blum may stand out in the Memecoin trading track and become one of the "dark horse projects" with the most growth potential in this round of crypto market cycle.